Molly Sanchez

LEGO Education is the classroom-oriented arm of LEGO. It was fascinating to work with this brand dedicated to bringing STEM tools to classrooms via colorful bricks and the like. These are some infographics I wrote as part of their back to school portfolio.

All of my work for LEGO Education had to be written in a way that was focused on a global audience…kind of a hard task when you’re a writer who loves hard to translate puns.

Intel as a company covers many verticals from medicine, to manufacturing, to entertainment. For this project I wrote a canvas ad to showcase Intel’s collaboration with Ziva Dynamics, a visual effects house.

When I say I have the patience and endurance to wrangle cats I mean it literally. This is a video I wrote for Big Heart Pet Brands. I wrote the script, compiled the look and feel mood board, oversaw the video production, sang and recorded a theme song that never was aired, and got wicked scratches on my arm trying to get the star to participate.

Here’s an example of an email I wrote for Big Heart Pet brands. My favorite part about writing copy for this client was that they were really into dog puns. My personal favorite is in the eyebrow (a missed steak).

Agency holiday cards are my glory! I love finding fun ways to show that I grock agency culture and make people laugh.

This is one I did in 2016. Recipients completed a Mad Libs-esque questionnaire to make a custom, silly, Out of Office note. The results were real and silly and real silly.

Intel IoT powers many of the devices that are behind smart cities world wide. For the Intel City Management Dashboard, I wrote and oversaw the production of this video spot. The challenge was to present the IoT capabilities of this cool device without being totally dry.

The summer of 2018 found me swallowed whole by this project: creating the global catalog of products for LEGO Education. For this behemoth I wrote product descriptions for 3 levels of learning, case studies, educational RTBs, and even ghostwrote the letter from the LEGO CEO.

The end result was a 39 page catalog for a global audience…and a lot of grey hairs for old Molly Sanchez.

Our agency Twitter had lain dormant for far too long so I was asked to be part of the team that revamped it. The mission was to show that we think about advertising in unique ways, pay attention to trends, and have the ability to bring the LOL to B2B.

The result was increased engagement on our Twitter, some light scoldings, the creation of a more robust agency social content style guide, and lots of laughs (mostly on my part).

I co-host a podcast called Red All Over: A Handmaid’s Tale Recap. We have over 4k downloads per episode and 3k followers on Facebook alone. We wanted to give that audience insight into the hard work we do per episode to try and get them to help support the show on Venmo. I wrote the copy for this infographic and worked extensively with a local illustrator. The result was a Venmo presence that has really helped supplement production costs and sometimes help us turn a profit.